About Us
Our
Story
YERA (The Glass Division of Shreno Ltd. (formerly known as Alembic Glass Industries)
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Founded in 1907, Alembic is amongst one of the oldest industrial houses in India. Alembic group is acknowledged for its pioneering role in the development of diverse industrial verticals over the past 113 years. The flagship company of the Alembic group is the oldest pharmaceuticals company in India today.
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The glass business of the Alembic group was set as a result of historical necessity. India’s entire requirement of glass bottles was being met by imports from Europe. The Second World War caused an abrupt break in the supply chain. As a result, Alembic had no bottles to package its pharmaceutical products in and the entire pharmaceuticals business was in jeopardy.
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The supply chain disruption from Europe led to experiments, within Alembic, to manufacture glass bottles in 1943. After getting it right, Alembic Glass Industries Ltd. was incorporated as a separate company in 1944. The name of the company was changed to Shreno Ltd. in 2005 to differentiate its identity from the group’s pharmaceuticals business.
YERA
Exports
Right from its inception in 1944, Shreno Limited (Glass Division) was well poised to promote its products under its prominent brand name YERA. Flamboyant demand of our superior quality goods in the local market not only made YERA a prominent brand in India but also made it impossible to be exported due to high local demand.
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Subsequent progresses in production capabilities have enabled us to commence our export operations and today we are able to cater 13 countries with new countries added almost every year. We are now a Star Export House with majority of our exports being sourced by global companies and large scale wholesalers and retailers.
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Continuous improvement and timely evolution have been our path guiders in achieving a quality feat that has helped to tap the unexplored horizons. As a result of this, we have also mastered the manufacturing of glassware required as candle holders with majority of production being sourced by the United States of America. We were also able to substitute several areas where other products were used instead of glass.
All Types of Glassware
We strive to achieve market leadership in scale & profitability where we compete. We aspire to build businesses that adapt and endure.
Our Impact
We strive for a deeper understanding of our domain. We aspire to do things creatively.
We Care
We protect and enhance the interests of our customers and partners. We aspire to be the best, yet strive to be humble.
Our History
Year of 1948
The first automatic manufacturing plant for glass bottles and pharmaceutical vials.
Year of 1955
The first glassware decorating plant for branding of consumer products.
Year of 1957
The first automatic pressed glassware plant for drink ware.​
Year of 1958
The launch of Indias largest glassware brand YERA​
Year of 1962
Introduction of heat-resistant opal glassware for kitchenware and tableware.
Year of 1963
Introduction of high voltage glass insulators and architectural glass blocks.
Year of 1970
Introduction of lead crystal glassware products.
Year of 2007
Introduction of blown drink ware products.​
Year of 2008
Launch of Platina brand​
Year of 2012
Launch of YERA INTERNATIONAL brand.
Year of 2020
Introduction of Food Grade Color Coated Jars.